Mazda Kiyora urban concept car
Mazda Kiyora (meaning ‘clean and pure’ in Japanese) represents the harmony between driving pleasure and environmental and safety features in line with Mazda’s long-term technology development vision, “Sustainable Zoom-Zoom”.
The concept of “Kiyora” helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme. Equipped with Mazda’s next generation 4 cylinder direct injection engine and featuring the company’s unique Smart Idle Stop System. The Mazda Kiyora achieves 32 km/L of fuel efficiency and 90g/km of CO2 emissions. The improved aerodynamic performance of Nagare design also contributes to these factors.
The new Mazda concept car is based on an all-new platform designed to maximise weight reduction and a high level of safety, in pursuit of enhanced driving pleasure. It also features an interior design and new functions that support a youthful lifestyle.
Joining the Mazda Kiyora concept car on Mazda’s stand at the Paris show, the Mazda MX-5 facelift will make its world debut, together with the Mazda6 equipped with Mazda’s newly developed MZR-CD 2.2-litre turbo diesel engine, and the Mazda2 powered by a MZ-CD 1.6‑litre diesel.

